PROJECTS
Portfolio of Work
These are the projects I completed as a Fashion Management Student at Domus Academy
FASHION BUYING PROJECT FOR SLAMJAM
FASHION STYLING PROJECT FOR L'OFFICIEL ITALIA
LUXURY HOSPITALITY PROJECT FOR ROYAL SPORTING HOTEL PORTOVENERE
GAMIFICATION
This was among the Top 3 Projects chosen by SLAMJAM. Our approach was to research buyer persona and relate them to characters of a game they most identify with. We chose to collaborate with the popular videogame Watchdogs. We based our buying plan to reflect the percentage of customers of each persona proportionately which was well received by Slamjam as a holistic outlook on brand experience and sales.
FW'19 READY TO WEAR STYLING
We did a ready-to-wear photoshoot for L'Officiel Italia. Our theme was 'Playground' - we wanted to show high fashion in a way that does not take itself too seriously. We featured looks from Fendi and Raf Simons. The completed magazine also featured 2 fashion articles from me. The result was evaluated by Giampietro Baudu, the Editor-in-Chief of L'Officiel Italia.
EXPERIENCE DESIGN
This was a short term project for Royal Sporting Hotel to help them update their resort for the new generation. We proposed changes to their interiors and architecture for a younger touch. We also helped them promote their image as a hub for visiting several Italian cities. We suggested ways to increase the average stay period from 2 days to upto 15 days by targeting Italian and foreign customers in more effective ways.
FASHION STORES AS LIVING MAGAZINES FOR 10 CORSO COMO
BRAND MANAGEMENT PROJECT FOR SLAMJAM
FASHION BUYING PROJECT WITH LAMBERT & ASSOCIATES
LIFESTYLE
This project won the top position among scholarship applications to Domus Academy. I suggested 3 unique strategies that would encourage people to put lifestyle over object acquisition. These concepts helped explore peoples emotions of wanting to reduce anxiety, feeling a sense of discovery, and co-creation - all of which are very relevant in the current fashion and luxury atmosphere.
POP UP AND COLLABORATION
Presented an innovative pop-up idea where SLAMJAM can host their pop-up store inside the store of their collaboration partner. We identified Leica, a camera brand associated with Street Photography, and a DNA very similar to Slamjam, to host our popup in London. We presented thorough research to show how this would be a mutually beneficial partnership
TREND RESEARCH
This project won us the top position in class. We helped Lambert and Associates design a better experience for their clients like Neiman Marcus in their newly lauched Buying services. We proposed new services that could make a Buyer's life easy by creating a Mobile Application as well as using AI to help them easily standardise line sheets. We also helped them discover new brands to include on their platform.